Such an odd name! This cream is supposed to ensure your beard doesn't return too quickly. As someone with a lot of creams and soaps, I'm not likely ever to find out how effective this cream is at affecting beard growth. But it's a fine cream anyway. A little makes a lot of superb creamy lather that enables a pleasant smooth shave. A good quality cream - worth a try, if only to find out what all the fuss is about!
Read more about it on the innovative website: