Here's the story on their website:
Eric convinced his partner Jack to leave his cushy job as a Vice-President at the Federal Reserve, a difficult decision because it was nice to be able to influence monetary policy whenever it was time to refinance the mortgage. With a renegade team of like-minded professionals, they set out to turn the beauty business' style-over-substance business model on its head. First rule: no advertising or gimmicky expensive packaging; rely instead on word-of-mouth from satisfied customers. Second rule: take the unspent marketing money and plow it all back into the products. Third rule: be so confident in their superior quality, offer an ironclad satisfaction guarantee. To do it, they partnered with a family-owned laboratory in Berkeley, in business for over 60 years and the only pharmaceutical-grade lab specializing in the 100% natural essential plant oils that make Nancy Boy products so unique.
Seven years later, Nancy Boy's over-the-top success story is proof positive that the market is choosing truth over hype, quality over image, and personal, unbiased opinions over manufacturer-produced ads and spin. If you stop and think about it, you didn’t find us because of a magazine ad, direct mail piece, TV spot or online banner. Someone told you about us. And that’s the proof in the Nancy Boy pudding.