Born in the 1920s in beautiful Florence where the products are still made, Proraso has loyally served three generations of well-groomed men. Today it enjoys the reputation as Italy’s most venerable barber shop shaving brand. For eighty years Proraso has guarded its secret formula based on Eucalyptus Oil and, in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next.
Proraso was the first shaving cream I used on my return to DE shaving. It is so cool. Literally. A real menthol blast hits you as soon as you start lathering. Brilliant stuff. And great value. Deserves a place in any rotation. Used it today.
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